Archive for 2009

Does “Above the Fold” Matter?

And how do I measure it?

“The fold” comes from printed newspapers (remember those?). In a printed newspaper, the prime real estate is on the front page, above the place where the paper is folded in half…

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Open House for a Sustainable World

Foraker Labs celebrates World Usability Day 2009

We hope you’ll join us on Thursday, November 12 for an open house in honor of World Usability Day 2009: “Designing for a Sustainable World”. The open house will take place in room ECCS 128 in…

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Is Conversion Optimization the Holy Grail of eCommerce?

Exploring motivational factors beyond measurement

Conversion optimization is, loosely put, the process of making incremental changes to your website that increase the volume/pace/value of desirable actions by your users (as measured by your web analytics…

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Ignite Boulder

A night of beer and heckling

Six of us from Foraker Labs headed downtown last evening to be entertained, educated, and elbowed by our fellow tech weenies at Ignite Boulder 6.

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Hiring 101

How we get fantastic people on the Foraker bus

We recently opened up a position in the Technology department for a Ruby on Rails web application developer. So I thought it might be a good time to write a post about how we go about trying to hire the…

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