Brett Armstrong Homes

Brett Armstrong Homes (www.brettarmstronghomes.com), designs and builds elegant custom homes in the Detroit, Michigan area. These beautiful homes feature intricate trim work, gourmet kitchens, and a variety of design themes.

To showcase this award-winning builder, Foraker Design created a website that reflects the emotions created by these warm, welcoming homes. The stunning photography of finished projects was given center-stage. A color palette of warm reds and golds invoke a welcoming, friendly feeling to site visitors. All site copy is easy to read and to the point—gently augmenting the imagery and overall feel.

Challenged with a diverse target audience, Foraker Design created a navigation structure that divided the site into intuitive, mutually exclusive categories; and then subdivided these areas further.

Foraker Design worked closely with Brett Armstrong to achieve a website design that would showcase the remarkably beautiful homes in his portfolio. The new site will also help to promote sales as its clean codebase and custom optimization give it a leg up in the search engine rankings.

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