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Mobile App Strategy for Businesses

A 7-Step Guide

Back in the 90’s, I got a lot of phone calls from people who needed websites. They had no idea why they needed websites, and the most common justification was “my boss told me to get our company a website.”

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Unleash the Hounds

Information scent and lessons learned from the canine world

Ever watch a dog walk through a door into an unfamiliar room? It immediately sniffs around the perimeter, sniffs each person, and sniffs any objects or dark spots on the carpet…

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Does “Above the Fold” Matter?

And how do I measure it?

“The fold” comes from printed newspapers (remember those?). In a printed newspaper, the prime real estate is on the front page, above the place where the paper is folded in half…

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Is Conversion Optimization the Holy Grail of eCommerce?

Exploring motivational factors beyond measurement

Conversion optimization is, loosely put, the process of making incremental changes to your website that increase the volume/pace/value of desirable actions by your users (as measured by your web analytics…

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Web Content 2009 – Reports from Chicago

Reports from the field

We’re fresh back from Web Content 2009 (Twitter: #wc09) in Chicago, Illinois. Foraker presented at this conference and was also a sponsor.

Here are a few highlights…

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