Search Engine Optimization
Our search engine optimization services are informed by our long experience, detailed in-house technical research, and meetings with engineers at the Web's most important search engines. We have successfully ranked clients in a variety of market niches—many of whom have experienced double- and triple-digit annual traffic growth as a result of our work.
Do Not Disturb!
The first mistake of many SEO firms is to ruin the pagerank of successful pages by making changes without first checking existing traffic and rankings.
The search engines are your friend. Search engines exist for the express purpose of turning potential customers into actual customers of your site. Search engines that are good at connecting customers with websites get a lot of traffic, and can thus charge more money for advertising. We can help you present the best face to the search engines and to the people who click on search results.
How High Organic Search Engine Rankings Are Achieved:
- a site architecture and link structure that is easily crawled by search engine robots
- quality inbound links from popular, related websites
- error-free, valid HTML and CSS coding
- website accessibility features built into your pages
- appropriate media types for all content objects
- content-rich text and navigation labels that contain relevant, natural language, search keywords
- strong agreement between page text, META TITLE and other tags, and inbound internal and external link text
- submission to the major engines and directories on an appropriate schedule
- avoidance of "tricks" or any strategy that attempts to artificially inflate search engine rankings
Our experience optimizing for rankings in search engines like Google, as well as our management of pay-per-click campaigns, allows us to bring a focused search engine optimization strategy to your website. We can help you navigate through the potential benefits and costs of making textual changes on your site, and steer you away from ineffective strategies that may bring you high rankings, but not sales.
Pay-per-Click Campaigns
Paying for traffic is a good way to quickly obtain market-share, and can also help bolster organic listings. Foraker currently manages pay-per-click campaigns for clients in a diverse set of industries. Our specialists have achieved unprecedented click-through-rates (CTR) in many campaigns, helping to stretch our clients' advertising budgets beyond those of their competitors; leading to faster business growth.
What about "Conversions"?
An effective website turns traffic into conversions. Conversions might be sales, downloads, information requests, newsletter signups, or simply pageviews—depending on your organization's business model and goals.
The key to high conversion rates is to present users with a clear, easy-to-use, and intuitive interface. The best way to get your hands on an interface like that is to perform usability testing & analysis.